Context changes everything.
Evidence-Based Health Strategy for Organizations. Practical Coaching for Active Humans.
We partner with organizations and individuals to turn complex science into clear strategies, meaningful change, and measurable impact.

Observation
The same habits that make for good science—curiosity, skepticism, careful observation, and a willingness to change course when the evidence changes—also build better products, stronger organizations, and healthier people.
Fig. 02
Observation
Health is multifactorial. So are our solutions.
Our approach
We combine scientific rigor with real-world application so you can make informed decisions with confidence.
Learn about our processEvidence-based
Best available science.
Contextual
Tailored to people, systems, and goals.
Human-centered
We design for real people.
Measurable
We define what matters most and track it.
Selected collaborations
PELOTONRESPIN HEALTHJOYLUXOregon Health &
Science UniversityAndrew Weil Center for
Integrative Medicine
Science UniversityAndrew Weil Center for
Integrative Medicine
Recent essays
Things I’m Thinking About
Fig. 01
We Must Stop Gauging Health by Body Weight
Foundations / Health Equity
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Fig. 05
Wellness Is Becoming Healthcare. Healthcare Is Becoming Wellness. Now What?
Health Tech / Foundations
Read more
Fig. 02
Recreational Athletes Don’t Eat Enough and It’s Hurting Their Health
Sports Medicine / Nutrition
Read more
Fig. 03
Exercising in the Heat: Myths and Emerging Realities
Sports Medicine / Foundations
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About
Elizabeth Knight
PhD, DNP, FNP-C, NBC-HWC
Fifteen-plus years turning health science into something you can actually use.
I’m a nurse practitioner, health scientist, and coach who has spent a career moving between clinical practice, research, industry, and education. The most interesting problems in health don’t live inside boundaries, and neither do I.
About ElizabethContact
Whether you’re building a company or building your own health, let’s start with a conversation.
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